Crea & Co.
Where branding meets clarity, and content meets confidence.
We build digital identities that don’t just show up, they stand out.
Strategy-backed visuals. Story-led content. Always aligned with your energy.
Crea & Co is a creative studio rooted in intentional design, individuality, and visual storytelling. Founded by a young Aruban creative, we blend strategy with aesthetic clarity to help brands not just exist but resonate. Our work is where intuition meets identity and where visuals align with vision.
The name Crea is inspired by the Papiamento word for “create”, a tribute to our Caribbean roots and a reminder that creativity is both a calling and a craft. Every brand we work with is treated like a canvas: unique, layered, and deserving of visuals that feel both personal and powerful.
At Crea & Co, we work with small businesses, solo entrepreneurs, and visionary founders who are ready to elevate their digital presence with confidence. We offer tailored branding, content design, and strategy support all grounded in intentional design choices and a deep understanding of your goals.
Whether you're starting fresh or scaling up, we’re here to build visuals that feel like you; sharp, strategic, and scroll-stopping. We believe branding should reflect your essence, not just trends. And most importantly, we believe in creating from the inside out: with clarity, authenticity, and a little bit of magic.
About Crea & Co.
Meet the Founder
Jaeda Croes
Creative Director
Welcome to the heart of Crea & Co. I’m Jaeda, the creative force behind the visuals. If we’re going to build a brand that feels like you, it’s only fair you get to know a little about me too. From my Caribbean roots to creative nights in the Netherlands, here’s the story, the why, and the feel behind everything I do.
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I launched Crea & Co. because I was tired of seeing amazing ideas fall flat visually. I knew that with the right mix of story, strategy, and a design that actually feels like you, brands could do more than just look good; they could connect, convert, and grow confidently.
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As a creative with a serious love for aesthetics, I’m all about visuals that hit. I don’t just design to make things appealing; I design to make things work. Everything I create is backed by intention, strategy, and an energy that gets people to stop scrolling and pay attention.
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With a background in International Creative Business, I get the best of both worlds: creativity and marketing. Whether it’s a full brand build, a social media launch, or a killer promo graphic. I design with purpose, personality, and clarity.
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When I’m not behind the screen designing, you’ll catch me at the gym, snapping pics, or dreaming up my next trip. I find inspiration in movement, moments, and new places, and that energy finds its way into everything I create.
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At Crea & Co., I value authenticity above all; your brand should feel like you, not a template. I believe in design that’s not just visually pleasing but purposeful. Strategy always comes first, because good visuals mean nothing if they don’t work.
As a Caribbean creative, I bring culture and storytelling into everything I do, designing from a place of identity and intention.
I’m all about clear communication, creative flow, and making the process feel smooth, collaborative, and most importantly, fun. Branding should never feel overwhelming. It should feel exciting, empowering, and unapologetically yours.