Type:

Spec work · Skincare campaign design

Role:

Visual designer · Art direction · Brand concept

Tools:

Canva · Typography · Composition · Color theory

Overview:
Luna Skin is a fictional skincare brand I created to explore soft, celestial beauty branding. The goal of this project was to design a product launch poster for the Lunar Glow Gel, a hydrating overnight face gel. I wanted the visual direction to evoke self-care, softness, and moonlit radiance all while appealing to Gen Z’s love for intentional skincare rituals.

Design approach:
The layout features a close-up of dewy, glowing skin paired with minimalist type and a soft lavender color palette. I incorporated moon-phase symbols and layered serif + cursive fonts to balance clarity with dreaminess. The product is showcased prominently with soft shadows and an elegant label, reinforcing the clean, calming aesthetic.

Results

This spec project successfully captured a calming, glow-focused skincare brand identity. The final design communicates product function (overnight hydration) through soft lighting, elegant type pairing, and a refined color palette. Visual decisions, like the moon phases and lavender tones, helped strengthen the theme of nighttime ritual. The poster was well-received in mock feedback sessions, and it gave me the opportunity to explore product branding from both a visual and emotional angle. It also helped build my confidence in using minimalist design to convey product benefits clearly.