VISTAS

Type:

Visual identity & brand concept

Role:

Brand designer, art director, typography & color strategist

Tools:

Canva, Photoshop, Illustrator

Overview:
Vistas is a cultural-lifestyle brand rooted in warmth, language, and nostalgia—designed to reflect the beauty of island life and Papiamento storytelling through color.

Design approach:

The concept draws inspiration from vibrant sunlit views, vintage textures, and the softness of Caribbean identity. The logo system includes a bold serif paired with a handwritten script to balance structure and soul. The palette (golden yellow, pastel cream, and warm sand) brings clarity, optimism, and calm, like the moment before golden hour.

Results:

The final brand board and identity assets create a cohesive, feel-good system ready to stretch across merch, socials, and packaging. The font pairings (Tan Garland, Aprila, Biro Script Plus) were selected to express both cultural expression and editorial confidence. This project showcases my ability to blend tone, type, and aesthetic into a brand that feels intimate and expansive.