MATCHA 4AM

Type:

Spec work – Beverage poster & brand concept

Role:

Art director, visual designer, copywriter

Tools:

Canva, Photoshop (for texture overlays & typography enhancement)

Overview:
MATCHA 4AM is a fictional cold matcha brand targeted at Gen Z creatives, students, and late-night entrepreneurs who thrive on caffeine and chaos.

Design approach:
The branding feels unfiltered and relatable, with a playful typeface and a plastic-wrap texture that mirrors the feeling of being caffeinated at 4am. The copy brings in humor and a slightly over-the-top tone that matches the lifestyle of the audience.

Results:

This poster grabs attention through its mix of grungy texture and bold green visuals. It speaks directly to a specific niche audience, showing how branding can be both functional and deeply personal. The final result reflects a strong understanding of youth marketing trends and typographic storytelling.