SKKRUBB

Type:

Spec work. Skincare branding & visual campaign poster.

Role:

Creative director, graphic designer, copywriter

Tools:

Canva, Photoshop (for clean-up & texture overlay)

Overview:
SKKRUBB is a bold, upscale exfoliant brand that merges aesthetic luxury with playful tone. The brand voice is confident, cheeky, and rooted in beauty culture’s obsession with glow-ups.

Design approach:
The design relies on contrast like soft blush tones vs. dramatic serif font, to capture both elegance and grit. I emphasized texture and tactility by letting the scrub be the star, styled in a way that’s almost sensory through the screen.

Results:

The outcome is a visually punchy poster that balances minimalism with personality. The design successfully communicates the brand’s dual identity: modern skincare meets editorial-level glam. This piece showcases my ability to blend striking visuals with brand strategy and copy cohesion.