Type:

Spec work · Hospitality branding

Role:

Brand identity · Visual storytelling

Tools:

Canva · Image curation · Typography pairing

Overview:
Brewly Café is a fictional brand I created to explore café-core lifestyle branding. The goal was to create a poster that would live in-store, online, or in promo mailers, evoking comfort, calm, and everyday beauty through coffee culture.

Design approach:
The design layers three images, each capturing different moods: lifestyle, product, and texture. A minimal serif type treatment paired with warm browns and beiges brings in a soft, grounded feeling. The tagline “Brewed to be yours” emphasizes intimacy and routine.

Results

The Brewly Café poster conveyed a warm, slow-living vibe through clean layout, earthy tones, and cozy lifestyle imagery. The design successfully communicated the café's brand personality: personal, handcrafted, and approachable. By visually combining product, ambiance, and message, the final piece reads well both digitally and in print. Creating this project improved my ability to tell a story through visual tone and helped me practice combining multiple images in a cohesive way. It’s a strong example of branding that’s rooted in feeling and space.